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To The Streets - UTMB Documentary
lululemon
March - November 2024
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Athlete Marketing
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Creative Producer
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Project Manager
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Sports Marketing
Long form storytelling projects can feel like an ultra-marathon. But, this one was. Over 8 months of planning, 38 hours of running through two countries, countless highs and lows, this project is one I was extremely proud to lead.
In August, lululemon Ambassador Ben Seymour completed one of the world’s toughest ultra-trail races the UTMB® Group TDS. In 37 hours 27 mins, Benny transversed over 148km (92 miles) with 9,556m (31,352 ft) in elevation gain (that’s more than Mt. Everest) from Courmayeur, Italy to Chamonix, France.
My role? Do everything else other than the running. Authentic stories are what inspire people to go beyond their limits. Humans relate to humans. Full documentary can be found on Youtube.
Collaborators