TAKE THE BRIDGE

lululemon Australia + New Zealand
February 2021
-
Project Manager
-
Creative Producer
-
Production
-
Experience Design

An unsanctioned race, invitation only, founded by lululemon NYC Ambassador Darcy Budworth in 2015 - Take the Bridge, redefines how you race. Finding the balance between community and racing, the underground pop up race connects runners from different crews, different run clubs, different cities around the world.

Hosted by AM:PM run crew, 16 runners took to the streets of Melbourne in the dark at 9pm on Sunday 7th March to battle it out from bridge to bridge. Hours before the race, the location and racing checkpoints were revealed to the runners, who then went away and mapped out their run, taking away their sense of control with all the knowns removed until the last minute.

Collaborators