Plus Light +

The Plus isn't just a light – it's a constant through the rituals of movement. This global campaign uses film and photography to follow this singular presence across different worlds of motion, revealing how one essential tool adapts to the shifting demands of active life.

Our film and images talk to active individuals who see gear as extension of self, not equipment. People who find style in function – who understand that the best tools disappear into purpose, revealing new possibilities in familiar movements.

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Studio: Good Sport Studio

Director: Ben Clement

DoP: Mondo Hayes, 1st AC: Elizabeth Brindley

Photographer: Gareth Hemmings, lighting: Dan Carr

Talent: Maddy Cooper, Gem Mollenhauer, Dave Green, Troy Argent