Group Therapy

Hosted in partnership with Good Sport Studio, Matt explored all sectors of physical, social and mental well being by designing an immersive brand experience to celebrate the shoe collabration between MAAP and Hoka.

In this two part experience, part one explored the science of movement through an immersive meditation, panel discussion and community product night. Part two invited the running and cycling community to converge on the local trails to put the product to the test.
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Ben Clement - Co-host and experience designed

Anna McKenna & Kellie Angel - Hoka ultra-trail running athletes

David Williams - Sport psychologist at Geelong Cats & Matildas - Australia Women's Football team

Carly Tomadin - Meditation Teacher and Psychotheraist at Base

Additional Photographers - Karabo Tlokotsi, Derek Holland, Colin Brown